Skincare, simplified.

Our Mission

Minimal is a beauty and wellness brand for those seeking a simplified daily routine without sacrificing a luxurious self-care experience.

We enhance natural and organic ingredients that are easily recognized with American grown CBD oil to create unique formulas that feel indulgent.

We use ten times the amount of CBD oil compared to anyone else on the market to ensure an elevated wellness experience.

By enriching natural butters, oils, and juices with high-potency CBD oil, Minimal creates artisanally crafted products that feel lush and deliver a wealth of nourishing benefits. Minimal is a highly curated line for those who believe less is more.

We deliver everything your skin wants, and nothing it doesn't. Minimal is skincare simplified.

Our Team

"Since discovering the benefits of CBD for my skin firsthand, I saw the need for a brand that removes the misconceptions surrounding it."
- Matt MacKinnon, Founder

We're a small team with one thing in common; we all have skin issues. In fact, our founder, Matt MacKinnon, suffers from eczema himself. He's found that prescribed steroid creams are harsh and ineffective. And unfortunately, drugstore brands all seem to include chemicals and fragrances that trigger flare-ups. He favored finding a natural but effective option, and he found that in CBD skincare.

From eczema and dermatitis to allergies and scent-sensitivities, our team has all struggled with finding products that are both gentle AND effective. This is no small feat, but we've realized that simple, clean products are what keep our skin healthy and happy.

This passion for better results using simple formulas and natural ingredients led to the creation of Minimal. Our team is 100% committed to helping our customers by offering products that make a positive change in their daily lives. We will grow and adapt based on what you want, what you need, and what works for you. We're so excited to be able to provide a product that makes you feel good and that you can feel good about it!

Thinkers + Do-ers.

Skincare, simplified.

Our Mission:

Minimal is a beauty and wellness brand for those seeking a simplified daily routine without sacrificing a luxurious self-care experience.

We enhance natural and organic ingredients that are easily recognized with American grown CBD oil to create unique formulas that feel indulgent.

We use ten times the amount of CBD oil compared to anyone else on the market to ensure an elevated wellness experience.

By enriching natural butters, oils, and juices with high-potency CBD oil, Minimal creates artisanally crafted products that feel lush and deliver a wealth of nourishing benefits. Minimal is a highly curated line for those who believe less is more.

We deliver everything your skin wants, and nothing it doesn't. Minimal is skincare simplified.

Thinkers + Do-ers.

Our Team

We're a small team that believes less is more. Something everyone on our team has in common? We all suffer(ed) from different skin issues, from allergies and sensitivities to eczema and dermatitis.

We've also experienced first-hand how mainstream skincare products can lead to instant breakouts and major discomfort. Over the years, we've realized that simple, clean products are needed to keep our skin healthy and happy.

This passion for better results using simpler, more natural ingredients led to the creation of Minimal.
Our team is 100% committed to helping our customers by offering products that make a positive change in their daily lives.

Skincare simplified.

Making a difference, together.

Social Impact

Minimal's ethos is doing more with less. The environment is important to us. In fact, it's a core brand value. That's why we're focused on making our company as sustainable as possible and reducing our carbon footprint. Thankfully, advanced shipping and logistic technologies support these efforts, but we want to do more.

With every sale on our website, we plant one tree in the USA and beyond. We're able to do this thanks to One Tree Planted, a non-profit organization focused on global reforestation and the protection of biodiversity. By working with OTP, we're able to give back to the environment that gifts us so many of our skin-loving botanical ingredients. And by choosing Minimal, you're contributing to a healthier climate for everyone. Your skin will thank you, and so will the environment - great job!

We continue to look for new ways to reduce our environmental impact and support a cleaner tomorrow. As we grow, so will our efforts. This is our promise to you and Mother Nature.

Making a difference, together.

Social Impact

Minimal's ethos is doing more with less. The environment is important to us. In fact, it's a core brand value. That's why we're focused on making our company as sustainable as possible and reducing our carbon footprint. Thankfully, advanced shipping and logistic technologies support these efforts, but we want to do more.

With every sale on our website, we plant one tree in the USA and beyond. We're able to do this thanks to One Tree Planted, a non-profit organization focused on global reforestation and the protection of biodiversity. By working with OTP, we're able to give back to the environment that gifts us so many of our skin-loving botanical ingredients. And by choosing Minimal, you're contributing to a healthier climate for everyone. Your skin will thank you, and so will the environment - great job!

We continue to look for new ways to reduce our environmental impact and support a cleaner tomorrow. As we grow, so will our efforts. This is our promise to you and Mother Nature.